data 360
customer data your teams can actually use customer data your teams can actually use
bring data from different systems together
build clearer customer profiles
improve audience segmentation
support better reporting
prepare data for ai and automation
how teams use it
build audiences from real customer data
avoid sending the wrong message
personalise campaigns with better context
because customer data often sits in too many places. data 360 helps bring that information together so teams can work with a clearer view of the customer.
no. marketing can use it for segmentation, sales can use it for better context, and support can use it to understand customer history before responding.
no. it gives the structure to bring data together, but the data still needs the right mapping, rules, ownership, and clean-up decisions.
ai works better when it has the right data behind it. data 360 helps give ai and agents more complete customer context.
yes. dotts helps identify which data matters first, where it sits today, and how it should support the teams using salesforce.
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